Introducing Tricia Ostrom: A Visionary in Sustainable Beauty
We are thrilled to introduce you to Tricia Ostrom, a hair artist and salon owner with a unique vision for sustainable beauty. With over 13 years of experience in the industry, Tricia has made a name for herself as a specialist in blonding, extensions, and smoothing treatments. But what truly sets her apart is her commitment to sustainability and her innovative approach to waste reduction.
Tricia is the proud owner of Nomad Beauty Therapy, a salon that exclusively uses cruelty-free and vegan products. Recently expanded, the salon now features a refill bar focused on beauty essentials. This initiative is part of Tricia’s mission to reduce waste and offer new systems that weren’t being utilized in the beauty industry.
Tricia’s journey towards sustainability began when she noticed the significant amount of waste generated by the salon industry. This realization inspired her to do better and to create a space where individuals could express themselves and create a look that embodies who they are, all while being mindful of their environmental impact.
One of Tricia’s most significant contributions to sustainable beauty practices is her refill bar. After being turned down by a major brand when she proposed the idea of offering bulk products to salons for a refill program, Tricia sought alternative options. She discovered Oneka Elements, a non-toxic product line that aligns with her goals, and this was the first step in starting her refillery.
The response from her clients has been overwhelmingly positive. Many who once purchased single-use plastics have shifted to using the refill system. Tricia’s clients now find it easier and simpler to manage their beauty routines with the option to refill. This shift has been so profound that Tricia hopes to encourage others to join this movement.
In addition to the refillery, Tricia’s salon utilizes systems for recycling foils, color tubes, and standard plastics and cardboards. They are also working towards partnering with a local farm to compost hair clippings.
When customers and the community learn about Tricia’s efforts, they are often surprised and become more aware of the issue. The concept of foil recycling, in particular, has been a revelation for many. Tricia hopes that one day, these practices will be standard and not unique.
Tricia’s advice to others is simple: Encourage and share the idea of refilling and choosing to use products that you currently have until they are gone. She believes that systems like Terracycle, Green Circle, and Glocycling are great, and she encourages salons to look into them.
We are delighted to have Tricia as part of our community. Her dedication to sustainability and her innovative practices are truly inspiring. We look forward to seeing the continued positive impact she will undoubtedly have on the beauty industry.