Spotlighting Graham Pollard: A Beacon of Green Practices
In the heart of London, Graham Pollard, a seasoned hairdresser, influencer, and educator, stands as the proud owner of Atelier29, a bespoke and organic single-seat salon. With an illustrious career spanning 45 years, Graham has not only been a trendsetter in hairstyling but has emerged as a sustainability trailblazer within the beauty industry.
Sustainable Salon Excellence:
Atelier29 isn’t just a salon; it’s a haven for those who seek beauty with a conscience. Nestled in a leafy suburb, the salon caters discreetly to professionals primarily in the retail, culture, and creative industries—individuals who are highly eco-conscious and trendsetters in adopting conscious consumerism.
Graham’s commitment to sustainability goes beyond the norm. For over a decade, Atelier29 has operated as an organic, vegan, and cruelty-free business. This commitment has earned Graham accolades, including London’s Best Sustainable Salon at the UK Salon Awards for two consecutive years.
Graham Pollard’s Atelier29 stands as a shining example of how a salon can seamlessly integrate sustainability into its ethos
Eco-Friendly Practices:
Graham’s salon is a testament to holistic sustainability. He considers three pillars: People, Profit, and the Planet. Caring for guests is paramount, but beyond that, Graham gives back to the industry by educating others about the vegan, organic, and cruelty-free hair product range he uses.
Profitability isn’t compromised; in fact, it’s enhanced by aligning products with clients’ ethics and lifestyles. The Planet aspect is seen in every detail, from unbleached recycled toilet paper to recyclable technical capes, and from recycling towels and foils to using concentrated and refillable eco-cleaning products.
Championing Sustainability:
Graham’s journey hasn’t been without challenges. Many in the industry associate sustainability solely with products, but he emphasizes a more holistic approach. A sustainability audit, according to Graham, is essential for salons aiming to avoid greenwashing. It’s about considering everything, from the products used to the salon’s operations.
While some changes may come with additional costs, Graham argues that sustainability is not a fad but a vital business tool. It’s a necessity for staying relevant in an industry where younger clients see environmental protection as a non-negotiable fashion choice.
Graham Pollard’s Atelier29 stands as a shining example of how a salon can seamlessly integrate sustainability into its ethos, setting the standard for environmentally conscious beauty practices in the bustling city of London.
Connect with Graham:
- Instagram: @atelier29.London
- Facebook: Atelier 29
- Email [email protected]
