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Intelligent Nutrients (I-N) is a pioneering beauty brand deeply rooted in sustainability and plant-based solutions. Founded by Horst Rechelbacher, known as “the father of safe cosmetics,” I-N has been leading the beauty industry towards a cleaner, safer, and more earth-conscious future.

A Legacy of Super-Natural Beauty

Horst’s journey in the beauty industry began at a young age, influenced by his mother’s herbalist traditions. His passion for wellness and holistic healing methods led him to India, where he studied Ayurveda. In 1978, he founded Aveda, one of the world’s first natural cosmetics companies, setting a new standard for safe and sustainable beauty products.

Leadership and Innovation

Today, I-N is led by co-owners Kiran Stordalen and Nicole Rechelbacher, who continue to uphold Horst’s legacy and commitment to plant-based beauty solutions. They have created a range of products that not only deliver outstanding performance but also adhere to the highest standards of safety and sustainability.

Commitment to Sustainability

I-N goes beyond the typical definitions of “clean” or “green” beauty. The brand is committed to transparency, sustainability, and responsibility, striving to minimize its impact on the environment. All products are cruelty-free, and the ingredients are responsibly sourced and clinically proven to be effective.

A Holistic Approach to Beauty

I-N believes in the power of plants and is dedicated to providing luxurious, effective, and environmentally responsible beauty products. The brand encourages a holistic approach to beauty, ensuring that what’s good for the earth is also good for us.

Joining the Green Beauty Community

The Green Beauty Community is thrilled to introduce Intelligent Nutrients to our network. Their commitment to sustainability, plant-based solutions, and holistic beauty aligns perfectly with our values and mission. We look forward to exploring the innovative products and sustainable practices that I-N brings to the beauty industry, and we are excited to have them as a part of our community.

Discover the world of Intelligent Nutrients and join us in celebrating a brand that truly embodies the spirit of green beauty. Together, we can make a positive impact on the beauty industry and the planet.